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I did not know this Difference Map and its 6 Ps, very interesting. Also, checked out some of the unknown companies in this post, they look great. TOMS even had a shop in Carnaby Street in London, unsure of its fate now as I moved to Montreal!

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Hi Sergio, Thank you for your wonderful feedback. Bernadette Jiwa has written some great books on the power of story telling, Difference being one of them. Her TED talk is worth a watch, I think. I hope to keep you engaged with my future blog posts. Regards. Phil… https://www.PhilMartin.net

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