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Digital declutter: Organise for action
The PARA method is a simple, yet powerful, process to organise all types of data on digital platforms. It enables us to effectively turn ideas into…
Jul 20
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Phil Martin
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Digital declutter: Organise for action
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How to stop corporate logic killing creativity
Creatives can fight back against the accepted wisdom that all insight comes from data analysis.
Jul 13
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Phil Martin
1
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How to stop corporate logic killing creativity
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Nine life lessons from comedian Tim Minchin
Life is not a dress rehearsal. This is it.
Jul 6
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Phil Martin
3
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Nine life lessons from comedian Tim Minchin
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June 2025
Three effective negotiation tactics
We don’t get what we deserve. We get what we negotiate.
Jun 29
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Phil Martin
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Three effective negotiation tactics
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Ten principles of good design
Universal design via rules developed by Dieter Rams.
Jun 22
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Phil Martin
5
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Ten principles of good design
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Six writing rules George Orwell taught me
Clear prose doesn’t just reflect clear thought - it forces it
Jun 15
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Phil Martin
2
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Six writing rules George Orwell taught me
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How to build an AI startup in 3 hours
The people who build fast will win. AI makes the cost of iteration almost zero.
Jun 8
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Phil Martin
3
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How to build an AI startup in 3 hours
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Ten tips to write prompts that make chatbots shine
I asked chatbot Grok: If you were human, trying to get the best output from ChatGPT and other chatbots, how would you want to be guided to create…
Jun 1
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Phil Martin
4
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Ten tips to write prompts that make chatbots shine
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May 2025
Before building it, test if anyone wants it
Don't ask people if they would buy. See if they do, instead.
May 25
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Phil Martin
2
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Before building it, test if anyone wants it
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Five more design principles informed by psychology
In high stakes environments, poor design doesn't just confuse, it kills.
May 18
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Phil Martin
2
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Five more design principles informed by psychology
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Five design laws informed by psychology
Great user experience is grounded in psychology, a deep understanding of how people interact with products and thoughtful design.
May 11
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Phil Martin
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Five design laws informed by psychology
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Price discrimination: what, why and how
We can charge people for extras based on their willingness to pay
May 4
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Phil Martin
1
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Price discrimination: what, why and how
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