A Bit Gamey

A Bit Gamey

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May 2025

Before building it, test if anyone wants it
Don't ask people if they would buy. See if they do, instead.
 • 
Phil Martin
Five more design principles informed by psychology
In high stakes environments, poor design doesn't just confuse, it kills.
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Phil Martin
Five design laws informed by psychology
Great user experience is grounded in psychology, a deep understanding of how people interact with products and thoughtful design.
 • 
Phil Martin
Price discrimination: what, why and how
We can charge people for extras based on their willingness to pay
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Phil Martin

April 2025

Three ways to build wealth
Financial prospects are tied to understanding the difference between money and wealth; and building the latter.
 • 
Phil Martin
Seven steps to drive product demand
Don’t sell a product; sell the opportunity to buy.
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Phil Martin
Ten insights from Oxford physicist David Deutsch
Explanations are key to understanding and progress.
 • 
Phil Martin
Inversion: How to think in reverse
Invert the problem and the answer appears
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Phil Martin

March 2025

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